- Make some money for the website owner;
- Bring a sense of satisfaction with quality content;
- Helping women become more beautiful with a minimum of risk;
- Publication of highly specialised opinions from doctors, cosmetologists and trichologists;
- To help site visitors decide on the best beauty practices;
- Publishing verified beauty content that can be trusted;
- Easy to understand and read content with a minimum amount of advertising;
- Rating procedures in cosmetology, by criteria, price, effectiveness, safety.